Saving Winter for Future Generations takes a global village - from snow sports enthusiasts, to snow cultures dependent on winter seasons as a way of life. Our mission it to eradicate climate change by increasing awareness to a wider audience about the importance of snow. By educating, training, and incorporating practices of Diversity, Equity, and Inclusion, we can cast a wider net to get more people interested in a season that has a shorter number of days than any other. Our mission is to promote the use of clean energy sources like solar, wind, and energy efficiency. We are training snow brands, resorts, and events in sustainability, and the fragile nature of a season the world depends on — for more than recreation, but for clean air, water, agriculture, ecosystems, and the natural beauty of this planet.
Provide actionable skills, education, videos, and awareness to snow enthusiasts about how to track and reduce their personal carbon footprints and share with others
Train, map, and recognize snow competitions and events, snow brands, and ski resorts that want to move towards goals for 100% renewable energy by 2030, in accordance with the Paris Agreement
Catalyze the cause of Diversity, Equity, and Inclusion into modern snow cultures through media, social networking, and presentations that we must act now and can't wait one more winter for our snow season to drastically continue to change and our participant numbers continue to shrink from exclusive practices
Challenge and re-direct those who think increased development is the only solution to keeping ski resorts in business
Work with snowboarders, skiers, Olympic athletes, First Nation people, businesses, and ski resorts who believe that we have no time to lose and must take responsibility for our actions to change our culture now
Amplify the message about the importance of snowpack and winter seasons for healthy year-round ecosystems, for the health of our agriculture, clean air, and the natural balance and beauty of life on this planet!
Who Will Benefit:
Mother Earth, winter seasons, snowpack, streams, water systems, agriculture systems, healthy air, and beauty of this planet which all creatures need to survive and thrive, and which comes from healthy winter season environments.
Snow Enthusiasts who love to recreate, work, train in winter, including snowboarders, skiers, backcountry, snowshoers, hikers, bird watchers, winter Olympic athletes, First Nation people dependent on winter climates.
The Economy since the global ski industry generates up to $70 billion a year, providing jobs and keeping communities alive who are dependent on snow.
“We are cataylsts. We believe in Diversity, Equity, Inclusion in snow cultures. We hold the megaphones, amplifying the message about the importance of snowpack and winter seasons for healthy year-round ecosystems, for our agriculture, clean air, and the natural balance and beauty of life on this planet!”
Kathleen Gasperini | Founder
We are a team of passionate and experienced people from around the world who depend on winter. Realizing that not enough was being done to protect snow cultures and winter seasons, we joined together in 2018 with the goals of improving Diversity, Equity, Inclusion (DEI) in snow sports as part of our climate action plan. Bitcoin philanthropic institution, Pineapple Fund, awarded a $50K donation to our climate-change non-profit to support our efforts of saving the winter season for posterity and with DEI at the forefront. Environmental justice must be a part of the mix, and snow sports has always suffered from lack of diversity and inclusion.
Snow Lovers, which promotes a healthy year-round eco-systems in partnership with those working in the snow industry, learned they had been selected for a donation in late February, 2018, when the enigmatic head of the Pineapple Fund, who goes by the name of “Pine,” and claims to be among the 250 largest holders of Bitcoin in the world, confirmed a donation via email.
"I am hoping that we humans are able to protect winter before it's too late. I know this is not going to happen by magic and will take concentrated effort, awareness, and action, but I am cautiously optimistic in humanity :) ," Pine said.
“Saving winter is beyond a single season. It is vital for the health and beauty of life on this planet,” said Founder, Kathleen Gasperini. “With help from the Pineapple Fund, we intend to amplify that message that climate action is needed to save winter, and to recognize and award people who are decreasing their carbon footprint.”
Snow Lovers is the WAKE-UP call for those who benefit from snow. By providing actionable skills, education, and awareness to snow enthusiasts about how to track and reduce their personal carbon footprints. We are training, mapping, and recognizing snow competitions and events, snow brands, and ski resorts that want to move towards goals for renewable energy by 2030, in accordance with the Paris Agreement. And we realize that snow culture needs a DEI plan to make it happen— to save winter for everybody.